What is frutra?
frutra is the raw materials platform for the fruit juice industry: a trading place for juice, concentrate, purée, pulp, aromas and fruit pulp. Offers and requests meet there; negotiation runs directly between the two companies. Access is restricted to vetted businesses in the industry.
Who is frutra for?
For fruit juice pressing companies, pressing and filling operations, raw material producers and traders. Every registration is vetted before activation — anyone outside the industry does not get in.
What does frutra cost?
Registration and the member account are free of charge; posting offers and requests and negotiating carry no fees. In September 2026 use is free for everyone; the fees apply from 1 October 2026, and for purchase contracts concluded before that time the closing fee is €0.00. After that the selling company owes a closing fee of 1.00 % of the net purchase price as a producer and 0.50 % as a trader; it accrues when the contract conclusion is technically recorded and is due 14 calendar days after receipt of the invoice. Traders additionally pay a monthly base fee of €199.00 net; verified existing traders pay €125.00 per month until 31 December 2026. No registration, activation or other flat fees are charged. The details are set out in the Schedule of Fees.
What are incoterms?
Incoterms® 2020 are internationally recognised, standardised contract and delivery terms for handling trade both across borders and at home. Unlike clauses such as „ex farm“ or „free house“, incoterms are clearly defined and internationally recognised. They suit every mode of transport, including shipping.
On frutra, offers are preset to „FCA – Free Carrier“, the clause that costs the seller least effort; it corresponds in practice to „ex farm“ and means the seller only has to load the goods, with everything else being the buyer’s business. Requests are preset to „DAP – Delivered at Place“, corresponding to „free house“: the seller bears the transport, and risk passes to the buyer only at the place of delivery. The preset values can be adjusted individually in every negotiation.
How does frutra keep track of quantities?
Even when several negotiations run in parallel, every screen shows the same remaining quantity: the quantity posted less the quantity already committed under contract. A running negotiation commits no quantity yet.
In concrete terms: as soon as a purchase contract comes about, the remaining quantity of the underlying offer or request goes down. If a further conclusion would exceed the remaining quantity, frutra does not allow it and points to a counter offer with a reduced quantity.
This is how frutra helps to avoid double sales and unintended overbooking.